Style, for Smeg, is a distinct concept: the way a product communicates with its surroundings and enables users to interact with it.
Attention to detail and design solutions bring homes that reflect the image of their occupants to life. With Smeg, appliances take centre stage in the heart of the home, a place where people can congregate. The kitchenintegrates all of their functions and becomes a perfect, fully-equipped backdrop for those precious and enjoyable moments.
Smeg's internal design studio, which carries out painstaking research into aesthetics and style, has the support of internationally renowned architects such as Guido Canali, Mario Bellini, the Piano Design studio, Marc Newson and Giancarlo Candeago. Knowing how to combine technology with style is the key for Smeg in creating products which become truly iconic.
The kitchen is the materialisation of all planning and design considerations: the need for top performance, an evaluation of needs and functions, aesthetics and environmental concerns.
Smeg's certified laboratories therefore strive to develop solutions that respond to the demands of contemporary living, drawing on all of the company's experience and the most advanced technology. Essential qualities such as durability, safety, flexibility and attractiveness can be seen in all Smeg products. The stringent testingthat is repeatedly carried out during the production process is proof that Smeg is 100% committed to ensuring 100% reliability.
Moreover, Smeg is fully in tune with the needs of appliance users: all of its products are easy to use and manage resources very intelligently thanks to cutting-edge interfaces and various programming solutions.
Know-how, creativity and style: these are the qualities that spring from Smeg's Italian identity and characterise the company's commitment to bringing everyday objects to life.
Of course, aesthetic reasons aside, Smeg's identity is an expression of its actual Italian origins and the fact that the company is passionate about what it does. Smeg aims to and identify and reflect the defining characteristics of Italian design, such as inventive elegance, originality and product quality.
Smeg appliances are thus snapshots of Italian style, from the retro 50s refrigerators to steel-only cookers, and are able to shape trends and tastes and establish a rapport with the user that goes beyond mere practical concerns. With this philosophy in mind, the firm has embarked on projects with leading designers and architects and internal development programmes which assess current tastes and market trends.