Since the early 1990s, JURA has specifically focussed on fully automatic coffee/Espresso machines.
By concentrating its forces in this way, the company has succeeded in continuously quickening the pace of innovation and providing both coffee lovers and aesthetes alike all over the world with new products to delight them at ever shorter intervals.
Innovation, precision, quality, reliability, sustainability and service shape the DNA of JURA. The Swiss company is the only brand anywhere in the world to focus solely on premium automatic speciality coffee machines and is clearly positioned as a specialist in this market. Coffee machines from JURA are associated with the best coffee result, the simplest operation and stunning design.
JURA coffee machines are developed by a dedicated team of 70 engineers. Their aim is to achieve the perfect coffee result, always freshly ground and extracted at the touch of a button. Recently JURA's engineers reached a milestone with the revolutionary Pulse Extraction Process (P.E.P.®), which creates an unprecedented full aroma even with short speciality coffees.
JURA coffee machines are self-explanatory, easy and intuitive to use. To name just one example, the filter cartridge and coffee machine are wirelessly linked by RFID technology. The machine automatically recognises the filter and selects the appropriate settings.
Swiss design and architecture enjoy an excellent reputation the world over. JURA combines expressive, clean lines with high-quality materials, employing only the highest manufacturing precision and uncompromising quality of workmanship to create interior design objects whose power, presence and authenticity give their owners a sense of pride for many years. A JURA machine is even a pleasure to the touch, creating a sense of anticipation.
There is a long history of pronounced awareness of environmental issues and responsible use of resources and energy at JURA. This is why JURA focuses on automatic coffee machines, which individually prepare speciality coffees, win customers over through their energy efficiency and avoid all unnecessary packaging waste.
JURA coffee machines are durable. Even after years of use, they can be maintained during service. Components are reconditioned to save precious resources. This is ensured by a dense, global network of service factories, Hospitality Centers and authorised JURA service centres.